PR Account Director

Permanent role

October 2016

WeAreFearless is a new challenger engagement agency growing rapidly & winning a range of exciting Sports & Entertainment clients so we’re looking to hire more fearless thinkers and doers to join the team. Our proposition is boldness with backup & we specialize in brand partnerships, experiences & storytelling. We believe that humans don’t act if they don’t care. And no caring, means no sharing so we wanted to create a new type of agency that solves problems differently. We’ve been working with neuroscientists to take a more human centric & scientific approach to engagement. New tools, new models of engagement, fresh new ideas.

The Role

This is a unique opportunity in London to set up & shape our PR division & build a world-class capability. Off the back of winning some significant pan European Olympic Sponsorship & PR work, we’re looking for ambitious candidates who are hungry to make their mark & throw themselves into this entrepreneurial role. The successful candidate will be experienced in leading multi market PR campaigns, a strategic thinker, a stellar writer & a bold doer with a passion for doing things differently. You will help us define & oversee the implementation of our clients’ Olympic PR strategies & plans & create compelling PR content to guide our local market PR teams. Ideally, you will be passionate about Sports & Entertainment content & fluent in at least one other European language.

Desired Skills & Experience

Strategy

  • This is a client-facing role leading our clients’ pan European Olympic PR strategy & comms plans, in close coordination with their local teams.
  • You will understand brand comms strategy & have a proven track record of multi market & inspiring (Sports & Consumer) PR campaigns that drove significant reach & walkability.
  • You will be comfortable writing strategy & building compelling presentations & plans.
  • You will passionate about NB & helping the agency grow its new PR client base.

Campaigns & Content

  • Inspire our team & clients with brilliant insight, ideas & creativity
  • Build compelling pan European media campaigns & content that markets can localise
  • Write great content from releases to Q&A’s to PR stories that hero the spirit of the brand and campaign
  • Communicate best practise & comms innovations to the team

Stakeholders & Influencers

  • Develops the PR influencers strategy in close collaboration with our Digital Team
  • Experience & contacts in (pan European) Consumer, Lifestyle & Sport Media
  • Connects with influential European media outlets & journalists to place stories in line with the brand’s and agency’s campaigns
  • Pioneers the latest approach to seeding & content distribution to ensure the agency stays ahead of industry developments

Technologies & Trends

  • Maintains close relationships with partners, journalists & industry bodies to ensure the agency remains at the forefront of new developments & trends
  • Provides thought leadership to clients on latest PR & Comms developments
  • Networks within the industry to maintain a talent pool of freelance PR experts, writers & comms experts as required on new projects

Reporting

  • Prove the success of the PR strategies through quantified evidence
  • Identifies & reports on influencer trends to internal teams & advises on potential opportunities or risks
  • Tracks KPIs related to PR goals such as sentiment, engagement, advocacy, reach & influence.

Who are you?

In addition to the desired skills & experience above, you are:

  • Passionate & entrepreneurial with a keen interest & understanding of world class PR & Comms
  • A bold & original thinker who loves doing things differently
  • A stellar writer
  • Collaborative team player with an ability to develop relationships at all levels
  • A strong fit with the agency’s fearless values & beliefs
  • Energetic for success & to drive things forward every day, often on their own initiative
  • Ability to challenge thinking at all levels with diplomacy & insight
  • Trustworthy, reliable, confident & mature in dealings with clients, people & issues
  • Stimulating & challenging to work with
  • Organised, efficient & able to adhere to deadlines

Skills

  • Proven experience as an AD or SAM in a pure PR & Comms agency role (or similar in Sponsorship or Sports Marketing agency)
  • Proven track record running multi market PR campaigns & overseeing local PR Teams who ‘sell in’ the content with local media
  • Ideal candidate will have experience pitching, crafting, & placing content externally through guest blogging &/or op-ed development
  • Curiosity for PR best practise & award winning work
  • Fluency in at least one other European language preferable – German, French, Spanish or Italian
  • Keen interest & knowledge of sports & entertainment
  • Comfortable dealing with clients at all levels & strong ability to think on your feet
  • Exceptional understanding of PR tools, technologies, media & stakeholders
  • Flexible approach to working hours is required (including weekends, bank holidays & unsociable hours if required)
  • Excellent communication, verbal & written

Benefits

  • WeAreFearless is an equal opportunities employer
  • We offer a competitive salary at Account Manager level with a discretionary bonus tied to business results
  • We offer a stimulating & progressive career with a commitment to train & develop each team member so they remain constantly challenged & inspired to be as fearless as they can be

Apply

Are you fearless enough? Please send your CV, salary expectations & short story of why you’re right for us & this role with the button below or  to hello@wearefearless.com