By being more courageous we can make a difference, quicker

Our proven track record and scientific approach will help brands and organisations solve business problems that also drive positive change in Women’s Sport. We offer end-to-end services from strategy, partnership consultancy, creative, content and production, digital, PR, and activation at a grassroots level to measurement and evaluation.

India Thomson & Rebecca Sowden launch the Women's Sports division at WeAreFearless

Women’s Sport is its own world

From the way it’s played to the way fans engage.

The paradigm has radically changed from the well-trodden structures of men’s sport. Our unique psychology-led HumanValues(TM) approach ensures we understand the unconscious motivations behind behaviour. So we can identify strategically sound business opportunities for our clients that also allow Women’s Sports communities to carve out their own bold path.

WeAreFearless Women's Sport Director Rebecca Sowden

Rebecca Sowden

Women’s Sports Director

Speaker, influencer, former New Zealand footballer and established force for change, Rebecca's extensive experience supercharges the team. “I’m a big advocate for sponsors to take bold action to fast-track Women's Sport to its rightful place. WeAreFearless are uniquely placed to do just that.”

WeAreFearless Women's Sport Director India Thomson

India Thomson

Women’s Sports Director

Life-long sports fan and player, India’s relentless spirit and expertise of all things Women’s Sport has transformed the WeAreFearless team, spurring everyone to get involved. "I'm delighted to head up this new division and use my experience across a wide range of sports clients to lead Fearless' work in the Women's Sports space."


Behind Every Goal

We were appointed by Hays in 2019 to refresh and activate their global sponsorship of City Football Group. We created ’BEHIND EVERY GOAL’, the creative platform for an integrated, global campaign, which included a six-part content series with six star players including Steph Houghton, Pauline Bremer and Matilde Fidalgo.

Manchester City Women's Football players

Everton x hummel

Kit Launch 2021/22

We were appointed by hummel and Everton FC to boldly launch their 2021/22 kit. We created #AsOne; a global platform which engaged generations of Everton fans with one story. Working closely with Everton, we shot stars including Izzy Christiansen. The launch achieved record sales with launch day smashing the previous record by 59%!

Everton Women's player wearing new 2021 kit


Premier 15s Sponsorship Strategy

Working with the partnerships team on an exciting evolution of the Allianz women’s rugby strategy and sponsorship of the Premier 15s. Underpinned by a strong understanding of Allianz’ business objectives and the psychology of their key audiences, we developed a strategic framework and guiding principles to enhance their sponsorship strategy and activations.

Women playing in the Allianz Premier 15s Rugby competition


European Women’s Football Sponsorship Strategy

Following their ground-breaking seven-year partnership with UEFA women’s football, Visa and WeAreFearless partnered to develop a long-term Pan-European women’s football strategy which would achieve their brand and business objectives across different markets as well as making a genuine, positive impact on women’s football.

Women playing in the Women's Champions League sponsored by Visa


Chase your dream, no matter what

As part of creating Bridgestone’s Pan-European Olympic partnership campaign, we captured and told a number of powerful female athlete’s stories including: Caster Semenya’s fight for her right to compete, weightlifter Lydia Valentín smashing stereotypes to win gold, and Charley Hull’s golfing dominance, despite the discrimination she faced.

Charlie Hull. Professional Golfer and Bridgestone Olympic ambassador
Get in touch
Speak to one of our Women’s Sports consultants to better understand how WeAreFearless can best support you and the needs of your business.




Contact us: +44 (0) 207 1187373
Address: WeAreFearless | 80 Middlesex Street, Level 3 | London E1 7EZ