XXXX Island

OUR FAVOURITES / Previous lives. Previous projects

XXXX Gold acquires its very own island

XXXX became Australia’s iconic #1 beer by re inventing its ‘beer ticket to the good life’ positioning by creating a world first through a brand owned, crowd sourced island off the Great Barrier Reef for 3 years worth of through the line drinker engagement. XXXX Island became Australia’s iconic destination for millions of drinkers as it played host to consumer promotions, trade incentives, ambassador appearances and a range of media and content initiatives making it the biggest and most disruptive beer campaign ever in Australia.