Fearless work / OUR FAVOURITES
PAN-EUROPEAN OLYMPIC SPONSORSHIP CAMPAIGN – CHASE YOUR DREAM, NO MATTER WHAT
As part of Bridgestone’s global IOC Olympic Partnership, WeAreFearless developed the creative idea Chase Your Dream, No Matter What to reinforce the product truth that Bridgestone tyres keep you safe and on track in any conditions. The campaign celebrates the (Olympic) spirit of perseverance inspiring everyone to overcome adversity to realise their dreams.
WeAreFearless is responsible for delivering a fully integrated Pan-European campaign across creative, content, digital, PR, talent management, activation, employee engagement and B2B comms.