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Our purpose is to inspire people to act

Helping brands be more human

We believe that humans don’t act if they don’t care. And no caring, means no sharing. So we solve your brand challenges differently through the power of people’s passions and consumer neuroscience. Ultimately we create smarter partnerships and more human-centric experiences that drive better ROI for you.

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What we love doing

Our fearless core services

Sponsorship Consultancy
Cause Related Marketing
Property or Talent Selection
Portfolio Assessment
Negotiation
Asset Management
Activation
Social Amplification
Measurement & Data Analysis
Creative Concepting
Product Integration
Treatments
Production
Distribution & Seeding
Measurement & Data Analysis
Creative Concepting
Production
Employee Engagement
Trade Engagement
Hospitality & Guest Management
Operations & Logistics
Social Amplification
Measurement & Data Analysis

We’ll give you different, exciting brand and talent partnerships, storytelling and experiential campaigns. From building bravely on what you already have to something you never thought possible.
Go on, get your brand’s blood pumping a little faster.

Humans don't act if they don't care

The core of what we believe

We’re about putting people’s passions, the most powerful cocktail in the world, at the heart of your solution. Think Sport, Entertainment, Culture or Cause.

Up to 90% of human decision-making is unconscious

A new approach to engagement

Science shows people make decisions based on emotion not reason. So we’ve been working with expert Neuroscientists to reinvent a new approach to engagement. New client tools, new human centric engagement strategies.

Fearless is about doing things differently. Smart thinking and doing. All in the quest of deeper engagement and better ROI.

Who we are

It really is better together

We’re part of the Energy Marketing Group and have created a Fearless Collective of best in class experts to ensure we stay relevant in a market that’s constantly evolving.

We work with a great mix of talented people in Sport and Entertainment; Cause and Social Purpose; Event and Hospitality Management; Employee Engagement; Content Production; Design; Social Strategy; Data Science; Neuroscience and Technology.

Fearless founders

meet our core team

Garry Dods

Garry Dods

Founder & MD

20 years international experience in Brand Marketing, Partnerships & Experience at M&S, Mars & Octagon. Oh, proud father of 4 kids.

What does Fearless mean to you?

Having the self belief and imagination to push for what’s possible. Inspired by my Grandfather setting up his own successful business at 65 years.

Jonathan Owen

Jonathan Owen

CEO

Entrepreneur with 20 years integrated experience in sports, entertainment and events working with brands like Nestle, Nokia, Audi and Global Radio.

What does Fearless mean to you?

Believing that nothing is impossible.

David Polayah

David Polayah

Creative Director

Creative Director with 15 years experience developing integrated campaigns for the likes of Microsoft, Diageo and Samsung.

What does Fearless mean to you?

Embrace the fear and failure with both hands to discover what’s possible on the other side.

Marcel M.

Luca Rimoldi

Strategy & Insights

Sports marketer with 10 years academic and practical experience in the Marketing Industry.

What does Fearless mean to you?

Do what is right, not what is easy.

Hey you, play break!

Get involved. Shake us.

Fearless collective

Fearless like-minded experts

Robert Bullock

Head of Client Solutions at global research agency Repucom with 15 years experience in media, brand research and sponsorship.

Henry Walton

10 years experience of Cause Marketing and now Founder of PrizeAid, a leading start-up in joint venture cause marketing.

Scott Garrett

Award winning employee engagement, storyteller and strategist, Scott has worked in over 30 countries for companies as diverse as Saatchi & Saatchi, NIKE, Heinz and Williams F1.

Adam Cleaver

Collective London’s award-winning digital marketer and strategist with over 15 years’ experience. Formerly Creative Lead for all European Nike work at AKQA.

Jules Doyle

Art Director with a fearless amount of experience in creating campaigns for blue chip companies across every type of media.

Gavin Elder

A fearless filmmaker having worked with legendary artists & talent from ACDC, to David Gilmour, to Duran Duran & Mark Ronson.

Dr Jane Leighton

Director of Nielsen Neuro UK and cognitive neuroscientist specializing in consumer research and advising clients across the luxury, automotive, FMCG and retail sectors.

Anna Sansom

Graphic designer, French horn player and crazy cat lady with 7 years of integrated creative on brands such as Virgin, Magners, Cadburys and Honda.

Lindsey de Beer

Award winning copywriter and lover of finding the big idea and getting it to work everywhere it should … and could.

Wolf Zech

Web technology aficionado & Lean-Startup Evangelist with a passion for quirky digital solutions.

Hey, how fearless are you?

Let's find out. 6 simple questions.

1/6

On holiday, do you prefer
2/6

If you’re honest, do you prefer people that
3/6

Do you fear
4/6

Do you
5/6

Are you
6/6

Where do you stand?

Thanks. You might have the courage to be fearless. Feel free to call if you’d like some boldness with backup.

Thanks fearless one.

Sounds like we’ve got alot in common.

Would be fun working together.

Great! Thanks for getting in touch!

Great! Thanks for getting in touch!

Previous lives. Previous projects.

 

  • OUR FAVS
  • Experiences
  • Partnerships
  • Storytelling
  • Videos

XXXX Island

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Experiences / Our Favs / Storytelling

XXXX Island

MARS’ partnership with The FA and England Team

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Our Favs / Partnerships

MARS’ partnership with The FA and England Team

Shepard Fairey in Johannesburg

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Our Favs / Storytelling / Videos

Shepard Fairey in Johannesburg

MasterCard Priceless Surprises

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Our Favs / Storytelling

MasterCard Priceless Surprises

Pioneering Vodafone Live Music property creation

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Our Favs / Partnerships

Pioneering Vodafone Live Music property creation

Audi A1 & Damien Hirst Experience

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Experiences / Our Favs

Audi A1 & Damien Hirst Experience

Nokia Lumia 1020 Guerilla Launch

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Experiences / Our Favs

Nokia Lumia 1020 Guerilla Launch

Rexona Australia’s Greatest Athlete

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Storytelling

Rexona Australia’s Greatest Athlete

Budweiser Secret Sampling

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Experiences / Our Favs

Budweiser Secret Sampling

MasterCard Rugby World Cup 2011 and 2015

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Partnerships

MasterCard Rugby World Cup 2011 and 2015

Pioneering Samsung partnership with NME and bebo

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Partnerships

Pioneering Samsung partnership with NME and bebo

Mercedes Benz F1 Experience

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Experiences / Our Favs

Mercedes Benz F1 Experience

David Gilmour and David Bowie

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Our Favs / Storytelling / Videos

David Gilmour and David Bowie

AC/DC Live At River Plate: Documentary Teaser

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Storytelling / Videos

AC/DC Live At River Plate: Documentary Teaser

David Lynch x Dom Pérignon

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Storytelling / Videos

David Lynch x Dom Pérignon
RT @pkayri: Woohoo! @We_AreFearless is looking for a Production Manager ASAP, all the infos here https://t.co/nJ7uaWH6tT #AreYouFearless #J…
h J R
WeAreFearless hiring brilliant Experiential Manager for v cool brand experience. See JD. https://t.co/MzevfO5fOX https://t.co/nOe0MnvFJx
h J R
Congrats #fearless @LCFC on writing an unforgettable page of @premierleague's history!! #LeicesterCityChampions https://t.co/srSGUhVKXp
h J R
Inspiring speech on Invictus Games and the athletes' attitude to life by Prince Harry @SportIndustry #NoMatterWhat https://t.co/JrUmUWSFTu
h J R
En route to @SportIndustry Awards....boat is the only way to travel....good luck everyone!! https://t.co/QTetbSMU8g
h J R

Read our blog BeFearless.

A place to discover, share and top up your inspiration

What we love
3 things Fearless Marketers do differently

Our work
Event magazine interviews
Garry Dods

Fearless stories
The Making of Meaning @ The Southbank Centre

Contact us: +44 (0) 207 965 7373 | Hello@WeAreFearless.com
Stop by for a brew: WeAreFearless | 14 Floral Street, Covent Garden | London WC2E 9DH

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